Digital Media

Digital media is a new concept, and there are misgivings over the credibility of information online, such as on blogs, he adds. “Consumers do not necessarily trust what they read online.”​

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​This is according to research into digital media in South Africa conducted by Frost & Sullivan. The research shows that although South Africa has high mobile penetration and a year of uncapped data offerings under its belt, digital media is still growing at a slower pace than internationally.​

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