Digital Land "Knowing More"

​Facebook mobile advertising now in SA

​

Facebook’s mobile advertising is now available in South Africa. Launched internationally in February, it has proved popular with global advertisers, recording click through rates that are up to 13 times higher than adverts that appear elsewhere on the Facebook platform.

 

“Mobile is the ultimate medium in Africa, with the latest figures predicting that there will be over 735 million subscribers across the continent by the end of this year. And Facebook is the ultimate mobile app with an estimated 6.5 million downloads in South Africa,” says Bischoff.

He says that the power of Facebook for marketers lies in its unique ability to connect with current and potential customers, engage with them by sharing meaningful content, and influence them by sharing engaging stories from their friends.

 

“McKinsey and Company found that almost 50% of a consumer’s decision is impacted by marketing driven by other consumers’ opinions and past experiences. In this way, Facebook’s sponsored stories are the perfect medium, helping marketers to convert current customers into fans, and then into influential marketing vehicles capable of driving new customer acquisition,” says Bischoff.

 

Bischoff confirms that at least one global advertiser has already bought into Facebook mobile advertising in South Africa, and is already experiencing click-through rates of above 5%.

 

 

“Globally, advertisers are lining up to take advantage of Facebook mobile advertising."